People & Culture
We build the culture, the talent systems, and the standards that make a premium brand work from the inside.
We are the team that crafts the gifts people never forget.
If you hold the bar the way we do, you belong here.
At a Glance
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Markets worldwide
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Nationalities
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Since 2017
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Career functions
Our Story
Where East meets West
Where emotion meets intention.
Our name says everything. Flow from the English word for flowers.
Ward from the Arabic وَرد, meaning roses. Two traditions, one belief: every gift should feel expressive and refined.
We founded Floward in 2017 with a single conviction: the moments that matter in people's lives deserve an experience that matches them. Not a platform. Not a marketplace. A brand with a standard applied in every gift, every market, every day.
"We do not sell products. We craft the meaningful moments behind them."
50+ nationalities. 10 markets. The team reflects the world we operate in. That has always been the point.
Total Rewards
Premium starts with how we treat our own.
Designed for the person behind the role. Their family. Their life. The moments that matter beyond the work.
01 Health & Wellbeing
Feel supported from day one with comprehensive medical coverage for you and your family.
02 Wellness & Prevention
Your wellbeing comes first, with support for fitness, preventive care, and a healthier lifestyle.
03 Recognition & Rewards
Your contribution matters. Our rewards reflect your performance, responsibilities, and the impact you create.
04 Learning & Growth
Keep growing through continuous learning opportunities designed to strengthen your skills and elevate your career.
05 Leave & Internal Mobility
Enjoy paid annual leave and explore new opportunities across Floward’s markets as your career evolves.
06 Support Through Every Life Stage
From maternity and paternity leave to support during important personal moments, we are here through every stage.
07 Flexible Working
Eligible roles can benefit from remote-working options that support flexibility while meeting business needs.
Where We Work
Bahrain
Qatar
Jordan
United Arab Emirates
Kuwait
Egypt
Oman
Saudi Arabia
Malaysia
United Kingdom10 markets. One standard.
Teams move across markets, work across time zones, and build fluency in the cultures that shape how our customers think and feel. Multi-market exposure is not a perk. It is the texture of the work.
Kuwait | Saudi Arabia | UAE | Qatar | Bahrain | Oman | Jordan | Egypt | United Kingdom | Malaysia
Our Values
Guiding everything we do.
Our values are the criteria we apply to every call we make and every piece of work we ship. We apply them to ourselves before we apply them to anyone else.
Pride
You hold the standard when no one is watching.
Thoughtfulness
The quality of your attention matters.
Innovation
Better is always possible. Finding it is our job.
Reliability
A meaningful moment cannot survive a broken promise.
CEO and Chairman Message
Abdulaziz B. Al Loughani
When we started Floward in 2017, we were not simply building a flower delivery platform. We were building a better way for people to show up for the moments that matter.
A birthday, a thank you, a celebration, an apology, a new beginning, or a moment when words are not enough. These are not ordinary transactions. They are deeply personal moments, and our responsibility is to make each one feel thoughtful, seamless, and meaningful as it should.
That responsibility shapes the way we work.
At Floward, we move fast, think deeply, and hold ourselves to a high standard because our customers trust us with moments they cannot repeat. Every arrangement, every gift, every delivery, every product feature, and every customer interaction is part of a larger promise: to bring joy, convenience, and thoughtfulness to gift giving.
This is a place for people who care about the details, take ownership of their work, and want to build something that reaches millions of people across the region and beyond. It is a place where ideas matter, innovation is encouraged, and impact is not limited by job titles.
We are proud of what we have built, but we are even more excited about what comes next.
If you are someone who wants to do meaningful work, raise the bar, and help shape the future of gifting, we would be happy to have you with us.
Why Floward
Four things you will not find everywhere.
The bar is non-negotiable. The pace is real. Real ownership, visible progression, and a team that actually cares. These are not perks. They are the default.
Craft at Pace
Premium standards and real momentum exist in the same place here. If you want to move at the speed your ambition deserves and still do work you are proud of, you will feel that immediately.
Real Ownership
Cross-functional teams with genuine decision-making authority. When you make a call, it reaches the customer. No long chains. No space between the work and the impact.
Growth Earned, Not Assumed
Careers move on demonstrated capability, not seniority. Criteria are visible. Decisions involve multiple voices. Those not yet ready get a clear plan with real milestones.
A Team Worth Belonging To
Multicultural by design. Intentional in its culture. Human in every moment. A team that cares about the work, the customer, and the people beside them.
Life at Floward
A community before a workplace.
Small, cross-functional teams. Direct conversations. The pace and the bar pull in the same direction.
"The work is real. The bar is real. And the people who set it are sitting next to you."
Welcome
From day one, you arrive at a team that has prepared for you.
Celebrate
Personal milestones are recognised with thought and warmth.
Recognise
Promotions, anniversaries, and standout contributions are marked, not missed.
Support
In the moments that need quiet care, the company shows up with discretion and respect.
Honour
Departures are handled with the same dignity as arrivals. Nobody leaves Floward unrecognised.
Find where you belong
Explore Floward’s teams and find the opportunity that matches your expertise and ambition.
Product
We design the digital experience customers trust with their most meaningful moments.
Commercial
We turn brand positioning into an integrated ecosystem that drives growth, differentiation, and lasting loyalty.
Finance
Brand-led financial discipline. The long-horizon decisions that turn growth into lasting value.
Technology
We build the platforms that make the customer experience possible. A competitive advantage, not a back office.
Marketing
We turn the Floward standard into stories, campaigns, and relationships that compound over time.
Operations
The discipline behind the promise. Craft meets execution, every day.
Supply Chain
Operational discipline and sourcing standards that reflect the level of excellence we are building globally.
Early Careers & Internships
Real work. From day one.
For students and recent graduates who want to learn fast, contribute fast, and build a long-term career inside a premium global brand.
Real work, owned end to end.
Structured learning paths with access to the same platforms our full-time teams use.
A senior network across markets, not just one office.
A clear pathway into permanent roles for those who stand out.
From Our Interns
Their words. Their experience.
Real reflections from the students and graduates who joined Floward to learn, contribute, and grow.
Kuwait
Zaina Khuraibet
People and Culture
I am grateful for having had the opportunity to work as an Intern in the People's department at Floward. Not only were the staff professional and helpful, but they are also keen on guiding us to grow and engage in day-to-day work which inspired me to work at the company with a full-time job. I enjoyed my time working there as an intern and I believe that it was a fruitful experience.
UAE
Mohammed Albadah
Digital Marketing
My internship with Floward gave me the opportunity to expand my knowledge and experience. I have gained valuable insight into the marketing industry over the past 3 months I've been with Floward; it truly opened my eyes to new areas of my field.
Kuwait
Omar Aly
Data Management
Being a computer science student you learn to become purely academic and technical and you miss the concept of business acumen and acquiring domain knowledge which is what the internship offered, understanding the world of e-commerce and thinking of work from a business perspective intertwined with the technical side of things because it is not only about building really cool tools it is also about knowing how to properly extract the most value of what you build, after all, that is the point of building a really cool machine learning model if you cannot get any value out of it for the business.
UAE
Atheer ALGhamdi
Category Department
My internship at Floward was an amazing learning opportunity where I was able to gain valuable insight into the inner workings of a successful company. The team was incredibly welcoming and supportive throughout my time with them, and I'm so grateful for all the knowledge that I gained from my time there. It was an unforgettable experience that I will cherish for a long time.
Meet Our People
In their own words.
KSA
Fahad Albuqami
Director of Business Development & Corporate Partnerships
My experience at Floward has been both inspiring and enriching. I've had the opportunity to work on impactful partnerships and collaborate with talented colleagues across the organization. What stands out most is the support from our leadership team, who consistently encourage new ideas, provide mentorship, and create an environment where people can thrive.
Kuwait
Nino Nutsubidze
Performance & L&D Sr. Manager
Floward has been more than a workplace. It has been a place that shaped me. What I found here was genuine trust — the kind that gives you real ownership before you feel ready and believes in your potential before you fully believe in it yourself. Every challenge stretched me in ways I did not know I needed.
UAE
Ahmed Henish
Sr. Digital Marketing & Growth Manager
Growth, technology, and operations come together here, and that is what makes Floward different. The pace is intense, the collaboration is real, and operating across multiple markets makes every decision meaningful. A team that values innovation and ownership makes all the difference.
Kuwait
Essa Tamimi
Master Data Management Asst. Manager
Joining Floward has been a step into a world where creativity brings people's most heartfelt moments to life. It pushed me to adapt, take ownership, and grow in ways I didn't expect. We are shaping the future of premium gifting, redefining how people celebrate.
Kuwait
Ali Alyahya
Junior Financial Planning & Analysis Analyst
Joining Floward has been an opportunity to be part of a company that brings people together through meaningful moments. The fast-paced environment challenged me to adapt quickly, take ownership, and continuously expand my skill set beyond what I thought possible. Along the way, I've had the privilege of working with talented teams across different functions, learning how innovation, creativity, and execution come together to drive growth. Being part of a company that is redefining gifting across the region has made this a truly rewarding chapter in my professional journey.
Egypt
Hana Rady
Marketing Team Leader
It's been over a year since I joined Floward. More than a workplace, it's a place to grow, create, and make an impact. What makes the journey special is being in an environment where hard work is noticed, ideas are valued, and great work turns into real results. Just the beginning to what's yet to come.
KSA
Abdulaziz Bajouri
Logistics Performance Asst. Manager
Being part of Floward is a rewarding journey, where people are trusted, supported, and encouraged to grow. What stands out to me is the culture of ownership and collaboration, where every challenge becomes an opportunity to learn, improve, and create real impact across our operations and the customer experience.
How we hire.
Every stage is designed to give us meaningful signal and give you the information you need to decide if Floward is right for you.
From first conversation to decision: a few weeks, depending on role seniority.
01 Application
Submit through our open roles or talent community. Confirmation arrives immediately.
02 First Conversation
A call with our recruitment team. We understand your background, your ambitions, and the role in context.
03 Interviews
Structured conversations with the people you would actually work with. Capability, judgement, and fit at the level the role requires.
04 Assignment
For select roles, a focused brief scoped to a respectful timeframe. We assess the thinking, not the perfection.
05 Offer
A clear written offer. We move quickly, stay transparent, and remain human at this stage.
Frequently Asked
Questions worth answering directly.
Everything you need to know about applying, the process, and what to expect. If something is not here, reach out.
01 How do I apply?
02 What happens after I apply?
03 Will I receive feedback on my application?
05 Can I apply for more than one role?
06 Do you share salary ranges?
07 Do you offer part-time or internship opportunities?
08 What do you look for in a candidate?